Booklets/Catalogs

Marketing Tips

Catalogs showcase products and their benefits, which helps guide customers to what they would like to buy. They’re a great way to show customers the full range of your products and services. A strong sales tool that many people look to for everything from clothing to electronics and services, catalogs bring the showroom to the customer.

Many Catalogs are sent directly to current and prospective customers. If you have a broad product range or your customers need detailed information to make good choices, Catalogs are for you.

Our standard sizes, listed below, are the most popular in the industry:

• 5.5″ x 8.5″
• 6″ x 9″
• 8.5″ x 5.5″ (Landscape)
• 8.5″ x 11″
• 9″ x 12″
• 11″ x 8.5″ (Landscape)
• 12″ x 9″ (Landscape)

70# Uncoated Text, Self Cover

You may be familiar with this type of stock from business stationary or typical letterhead.

This paper has a quality feel, folds easily, and is a good choice when you don’™t want a slick and shiny finish.

70# Uncoated Text, 14pt Uncoated Cover

Text:  You may be familiar with this type of stock from business stationary or typical letterhead.

This paper has a quality feel, folds easily, and is a good choice when you don’™t want a slick and shiny finish.

Cover:  You may be familiar with this type of stock from thick index cards, though the finish is much higher quality.

This is a very versatile stock. The uncoated finish is good when you don’t™t want a slick and shiny look, while the firm 14 pt stock folds precisely.

100# Gloss Text, Self Cover

You may be familiar with this type of stock from the covers of many popular magazines like People and Time.

This paper strikes a balance between thickness and foldability, while the glossy finish on both sides gives your text a professional appearance.

100# Gloss Text, 100# Gloss Cover

Text:  You may be familiar with this type of stock from the covers of many popular magazines like People and Time.

This paper strikes a balance between thickness and foldability, while the glossy finish on both sides gives your text a professional appearance.

Cover:  You may be familiar with this type of stock from standard business cards.

Stiffer than 100# Gloss Text, this glossy finish cover stock offers sharp folds and a sturdy product for a very professional result. This stock is coated on both sides.

100# Gloss Text, 14pt Gloss Cover

Text:  You may be familiar with this type of stock from the covers of many popular magazines like People and Time.

This paper strikes a balance between thickness and foldability, while the glossy finish on both sides gives your text a professional appearance.

Cover:  You may be familiar with this type of stock from presentation folders.

This thick and stiff stock is coated on both sides with a glossy finish.

4/4

Full color on both sides of the sheet. This option can reproduce the range of colors you see in a typical photograph out of the standard 4 printing colors: cyan, magenta, yellow, and black.

4/1

Full color (cyan, magenta, yellow, and black as above) on the front and black on the back.

4/0

Full color (cyan, magenta, yellow, and black as above) on the front and no printing on the back.

AQ 2 Sides

AQ is short for Aqueous Coating. This is a semi-gloss, environmentally friendly, water-based coating applied over the entire front and back of the printed piece. It provides additional gloss and protection, and it can be written on with a ballpoint pen.

Satin AQ 2 Sides

AQ is short for Aqueous Coating. This is a matte finish, environmentally friendly, water-based coating applied over the entire printed piece. It reduces the gloss of the printing and it can be written on with a ballpoint pen.

UV 1 or 2 Sides

UV is short for Ultra Violet Light-Cured Coating. This is a high-gloss coating applied over the entire printed piece. It is not recommended for products you need to write on after being printed.

File Preparation

In order to ensure your files are print-ready, we recommend that you upload them in PDF format. When you generate a print-ready PDF, your computer will use the settings in Adobe Acrobat Distiller or any other PDF generating programs you may use. Please make sure that these are set properly before generating your PDF file.

We also accept .JPG (JPEG), .EPS and .TIF (TIFF) file types, however PDF is the preferred format.

Check your file to make sure it meets our file creation guidelines. This will help speed up the production of your project and give your printed piece the best results.

1. Use the CMYK colorspace (Cyan, Magenta, Yellow, blacK). These are industry standard printing colors. CMYK colors are different than RGB (Red, Green, Blue), which are used to display colors on your screen.
2. Use a minimum resolution of 300 dpi for image files.
3. Specify trim area with crop marks. (Don’t place crop marks inside the work area.)
4. Artwork should have 1/8″ (0.125″) bleed extending past the trim line. This is to prevent minor cutting variations from leaving unintended results at the trim edge.
5. Safe Area is the 1/8″ (0.125″) area inside the trim line. Do not put critical information or images within the Safe Area. This is to prevent minor cutting variations from leaving unintended results at the trim edge.
6. If you want printed borders, they must be placed a minimum of 1/8″ (0.125″) inside the trim line and include bleed. This is to prevent minor cutting variations from leaving unintended results at the trim edge.